Visual identity for Theory of tea, a fictional premium tea brand.
It's placed under four major values : the elegance, the balance, the diffusion and the consumer.

The logo evokes the steam escaping from a cup and forms the silhouette of a person about to drink it. It puts the consumer at the center of the brand and includes him as a key element. The roundness, the downstrokes and upstrokes bring softness and tranquility but without removing the overall elegance.